Creative Strategist (Performance) (Santa Fe), Santa Fe Capital

We're looking for a Creative Strategist with strong experience developing high-performing ad creative, a performance mindset and a sense of how brand, content and creative drive measurable growth.
You'll lead paid acquisition and creative strategy, working closely with designers, editors and copywriters to turn ideas into campaigns that convert.
You'll use AI tools and performance data to scale creative output and inform every decision.
You're excited to bring that thinking to a company where creative is at the core of what we do.What you'll doOwn paid acquisition end to endLead paid channels across Meta, LinkedIn, Google, YouTube and TikTokLead strategy, creative testing, budget allocation and A/B testsTrack key performance signals (CPL, CAC, ROAS, pipeline contribution)Translate performance signals into clear creative direction for the teamDevelop ad concepts, hooks, angles and scripts for paid and organic campaignsWrite clear briefs for designers, video editors and copywriters — you'll brief the same talent we send to our enterprise clientsLeverage AI tools and creative testing frameworks to scale creative production and inform iterationScale what's working and keep the creative pipeline fullContribute to brand voice, tone and organic content alongside paidImprove landing pages and conversion rates through sharper messaging and creativeKeep a pulse on ad libraries and category benchmarksWork closely with founders and the creative teamHelp structure how marketing operates as we growBuild systems and processes for scalable growthWhat you'll bringProven experience managing paid acquisition across Meta, LinkedIn, Google, YouTube and TikTokA portfolio of ad concepts you've created, not just campaigns you've runStrong understanding of hooks, UGC and short-form videoStrong copywriting instincts and a feel for creative that resonatesExperience working closely with creative teams (design, video, copy)Data-informed mindset: comfortable reading performance signals to guide creative decisionsExperience with creative testing tools (Foreplay, Atria, Motion, Kalodata or similar) and AI tools to scale creative productionTrack record of building creative testing frameworks or systems that improved performanceClear commercial thinking and a hands‐on, collaborative approachExcellent written and spoken EnglishIdeally experience in B2B, SaaS, creative services or tech-enabled businesses
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