Paid Media Specialist Digital (San Miguel de Tucumán)

White Pants Agency is a forward-thinking team of creative innovators driven by a passion for calculated disruption and excellence. Born in the digital era and fundamentally built on social media strategies, our agency thrives at the crossroads of creativity and data science. We specialize in providing expertise across key disciplines, including digital and social media, creative content development, data-driven strategy, and experiential marketing. Our mission is to push traditional boundaries and deliver impactful, results-oriented solutions for our clients.

Role Description This is a remote position focused on hiring top talent in Latin America, particularly in Argentina and Colombia. The role supports U.S.-based clients, so candidates should be fluent in English and available during U.S. working hours.

The primary responsibilities include creating and optimizing paid media campaigns across various platforms, planning and executing media buying strategies, conducting comprehensive research, and analyzing campaign performance. The role will involve close collaboration with the marketing and creative teams to develop innovative, data-driven advertising strategies that align with client goals. The Paid Media Specialist will also deliver insightful reporting to articulate campaign performance metrics and suggest actionable improvements.

Qualifications
- Media Planning and Marketing skills to design, execute, and manage advertising campaigns effectively
- Strong Communication and New Media expertise to collaborate across teams and develop strategies for modern digital platforms
- Research skills for analyzing trends, metrics, and audience behavior to drive campaign success
- Proficiency in managing paid media platforms (e.g., Google Ads, Facebook Ads Manager) and understanding KPIs
- Strong analytical and problem-solving abilities to optimize campaigns effectively
- Experience with A/B testing and performance reporting is a plus
- Bachelor's degree in Marketing, Adv Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qas4o