Senior Web Designer (Rosario) (Argentina)

About WillowWillow is a telehealth company focused on personalized, responsible cosmetic weight loss care.We combine medical expertise with a supportive, patient‐centered approach to help people feel more confident and comfortable in their bodies.Our goal is to make high‐quality care accessible, thoughtful, and designed to fit real lives.About the roleWe're looking for a Senior Web Designer to join our team and create high-impact, performance‐driven digital experiences.In this role, you'll lead the design of fully responsive, conversion‐focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand‐led executions.You'll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences.You'll collaborate closely with cross‐functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.ResponsibilitiesMarketing & Visual Design: Designing high‐converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.UX, Research & Strategy: Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.UI Design & Prototyping: Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.Usability, Accessibility & Inclusivity: Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.Design Systems & Documentation: Building and maintaining scalable design syste
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