Head Of Marketing, La Plata

Upstart AEC is hiring a full-time, fully remote AI-native Growth Operator to help scale distribution, pipeline generation, experimentation, and GTM leverage across the business.
This is not a traditional marketing manager role.
We are looking for someone highly resourceful, commercially sharp, AI-obsessed, and capable of moving extremely fast with minimal handholding.The ideal candidate has startup or founder-level energy, operates with high ownership, and thinks in systems, automation, leverage, and speed.
This person should be comfortable working in ambiguity, testing rapidly, and prioritizing execution over perfectionism.
This role is directly responsible for accelerating pipeline growth, distribution, experimentation velocity, and revenue outcomes.Key ResponsibilitiesCreate and publish high-volume content across channels including LinkedIn, founder content, short-form clips, case studies, and AI-focused educational contentCreate and manage AI-generated video content using modern AI tooling Launch, manage, and optimize paid advertising campaigns across LinkedIn, Meta, Google, and retargeting platformsBuild and manage outbound and growth automation systemsSupport outbound campaigns and pipeline generation initiatives Launch landing pages quickly or coordinate freelancers/agencies to execute efficientlyContinuously test messaging, positioning, funnels, outbound systems, and GTM experiments Move quickly, iterate rapidly, and execute without excessive structure or oversightOperate with a strong commercial mindset focused on pipeline and revenue impactRequired SkillsExperience working with or marketing to U.S. B2B customersStrong written and verbal English communication skillsHeavy day-to-day usage of AI tools and workflowsStartup mentality with strong ownership and accountabilityAbility to execute quickly without needing constant directionComfortable operating in ambiguity and fast-changing environmentsStrong experimentation mindset with rapid iteration capabilitiesCommercial understanding of growth, pipeline generation, and revenue impactExperience with tools such as: ChatGPT Claude Clay Apollo n8n or Zapier AI video tools including HeyGen, Synthesia, Runway, Veo, or CapCutEnrichment and scraping tools Workflow automation systemsNice-to-Have SkillsExperience building growth systems or automation workflows independentlyExperience running outbound campaigns or supporting SDR/AE teamsSide projects or founder/operator backgroundConsistent personal content creation experienceExperience working in fast-moving startup environmentsStrong understanding of AI positioning and AI-enabled businessesSystems-thinking approach focused on leverage and scalabilityCompensation Range $36,000 – $60,000 USD annually
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