Trade Marketing Analyst- Sodastream (La Plata)

Overview At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you'll be part of a general community that values your ideas and empowers you to make an impact, on your career and on the world around you. CAREERS TO SMILE ABOUT Responsibilities The Opportunity We're looking for the Trade Marketing Lead for our Sodastream Business Unit (part of PepsiCo Beverage BU). This role will be responsible for end-to-end Trade Marketing for Sodastream portfolio in Argentina. You will be asked to design and execute well-defined Channel & Category programs & activities to support achievement of volume growth and share ambition & bring to life Sodastream's Perfect Store agenda in the market. This role reports to Sodastream Argentina Head of Commercial. Your Impact Create a winning Trade Marketing strategy for Sodastream Argentina consistent with Sodastream's Perfect Store principles and agenda. Deploy and execute the strategy. Developing execution plan of POSM materials in-line with agreed sales & marketing Plan Lead POSM execution for Modern & Traditional Trade Channels Prepare reports to enable decision making and action plans to improve TM Execution Implement Perfect Store model and continuous improvements Perfect Store governance, reporting and follow Work with agency to design POSM that translates brand's campaign key message into relevant BTL communication for driving awareness and consideration among shoppers Leader of Category strategy and execution plans for Customers Implement the main steps for category development: assortment + planogram and measurement of results Ensuring an execution aligned with shopper's purchase decision tree, ensuring compliance with fair share based on sales Bring valuable insights to Sodastream based on evidence-based analytics and customer experiences Responsible of POSM strategy, development, objectives and NR associated Owns the Trade Marketing/POSM Budget and works with POSM Agencies Perform in-store activation execution and share learnings and recommendations for future activations Lead Merchan Strategy, Execution and Tracking. Works with Merchan Agencies Nationally Qualifications Who Are We Looking For? 5/8+ years of relevant CPG experience in Trade Marketing and/or Sales Degree qualified in Business Administration, Marketing or a related field Strong project management and stakeholder management skills, with experience in collaborating with distributors and retailers, and ability to work cross-functionally Highly analytical – Proficiency in Microsoft Excel and Powerpoint is required English knowledge (required) If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization. #J-*****-Ljbffr Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pj4zr