Growth Marketing Director — DTC, Remote (Santiago del Estero)

Head of Marketing / Marketing Operations Lead Work Schedule: Full-Time (40 Hours/Week) | General US business hours Location: Remote About the Company We are partnering with an established 8-figure DTC ecommerce brand in the apparel space. The company has built a strong presence through performance marketing, customer retention, and operational excellence, and is now entering its next stage of structured growth. Their environment is highly data-driven and optimization-focused, with a strong emphasis on scalability, efficiency, testing, and performance across all marketing channels. Responsibilities
- Oversee paid media performance across Meta, Google, and other acquisition channels
- Manage and optimize lifecycle marketing performance across email and SMS
- Lead forecasting, revenue planning, and performance analysis across all marketing initiatives
- Own and monitor core business metrics including:
- ROAS
- MER
- CAC
- Conversion Rate
- Retention metrics
- Traffic efficiency
- Build and maintain structured weekly optimization processes across channels
- Analyze customer journey and traffic flow to improve conversion and retention performance
- Oversee deployment of product launches, promotional calendars, and seasonal campaigns
- Introduce and manage structured A/B testing initiatives across:
- Offers
- Landing pages
- Creative
- Messaging
- Provide QA oversight on creative, copy, messaging, and overall brand alignment
- Manage marketing vendors, agencies, freelancers, and external partners
- Collaborate cross-functionally with creative, ecommerce, operations, and leadership teams
- Oversee secondary channels such as TikTok Shop, Amazon, affiliate programs, and influencer initiatives at a strategic level
- Ensure marketing operations remain highly organized, data-driven, and scalable

Qualifications
- Proven experience scaling 7–8 figure DTC ecommerce brands
- Strong forecasting and performance analytics background
- Deep understanding of DTC growth dynamics:
- Traf Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qbg1b