Regional Marketing Manager (General Rodríguez)

Regional Marketing Manager – Argentina Responsibilities
- Collaborate with Country Directors to shape and improve the regional commercial plan
- To oversee the growth and management of all marketing/branding efforts in the Latin America region
- Architect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibility
- Actively engage with the Marketing Team to solve business problems and provide strategic advice
- Initiate and interpret market research and competitive analyses within the Latin America region, translating insights into groundbreaking campaign strategies
- Ensure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standards
- Diligently monitor and report on key performance indicators, extracting actionable insights and pinpointing avenues for enhancement
- Play a key role in post-campaign evaluations and strategic recalibrations
- Oversee regional marketing spend, ensuring it is in line with our strategic objectives
- Act as a key marketing bridge and advocate in regional forums, fostering strong cross-functional relationships
- Develop and synchronize quarterly and annual campaign programs in coordination with the marketing planning department, ensuring consistency of the general campaign narrative

Requirements
- At least 2 years in a similar role. Proven experience in developing and executing comprehensive GTM strategies tailored to Argentina/Latin America markets.
- Expertise in creating and implementing effective SMM (Social Media Marketing) strategies to boost engagement and brand awareness.
- Experience in PR and influence marketing management – Proficiency in web and mobile app analytics, with the ability to interpret data and optimize campaigns based on insights
- Exp Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qlor0