Creative Strategist (General Rodríguez)

Trafilea is a performance-driven eCommerce group that builds and scales its own DTC brands, with a strong focus on data, creative testing, and conversion optimization. Our portfolio includes brands like Shapermint and Truekind, serving millions of customers primarily in the U.S. market, with additional presence in select international markets. We operate at large scale across paid media, CRO, lifecycle marketing, and creative performance, generating hundreds of millions of dollars in annual revenue. Our brands are distributed through DTC channels as well as key marketplaces and retail partners such as Amazon, Walmart, and Nordstrom. Trafilea combines growth marketing, technology, and operational excellence to drive profitable scale — moving fast, testing relentlessly, and doubling down on what works. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands We build and scale in-house — no clients, no agencies
- Heavy investment in AI, automation, and experimentation
- Fast testing culture with real ownership and impact
- Dynamic, diverse, and talented integral team
- 100% remote, competitive USD salary, paid time off, and more

The Role At Trafilea, you won’t just make ads — you’ll shape how millions of customers discover, engage, and buy through performance-driven storytelling. You’ll work on the strategy, testing, and iteration of high-volume, direct-response ads across Meta, TikTok, YouTube, and Google, contributing to campaigns that support $500K+ in daily ad spend. This role sits at the center of our creative engine, where data, storytelling, and rapid experimentation come together to consistently generate winning creatives. Job Responsibilities
- Own the creative strategy for assigned product funnels in collaboration with the Growth team, ensuring assets are optimized for direct-response performance
- Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology
- Analyze creati Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qbfwd