Digital Marketing Specialist (Argentina)

Hours: Monday to Friday 9 am to 5 pm (CST) About the Company Our Client is focused on leveraging digital marketing strategies to enhance brand visibility and drive consumer engagement across multiple platforms. They are transitioning from agency‑led execution to in‑house digital media ownership. What You’ll Do The Digital Marketing Specialist will be responsible for strategizing, executing, and optimizing paid digital media efforts on platforms such as Meta, Google, and TikTok. This data‑driven role emphasizes performance, learning, and efficiency across various campaign stages, including awareness, consideration, and conversion. Your Core Responsibilities
- Manage daily paid digital media campaigns across Meta, Google, and TikTok.
- Develop and implement full‑funnel media strategies aligned with brand and business objectives.
- Optimize campaigns to achieve performance and efficiency goals.
- Continuously refine audiences, creatives, formats, bids, and budgets.
- Collaborate with internal teams to ensure creative aligns with brand standards.
- Provide performance reporting with a focus on ROAS, CPA, CAC, CTR, CVR, and reach.
- Facilitate the transition from agency‑led to in‑house media execution.
- Serve as the subject‑matter expert for paid media strategies. Qualifications
- 3–6+ years of hands‑on experience in paid digital media, preferably in‑house or at a performance‑focused agency.
- Proven track record managing and scaling campaigns on Meta, Google Ads, and TikTok.
- Strong understanding of full‑funnel marketing and performance measurement.
- Experience working with budgets and performance targets.
- Analytical mindset with the ability to translate data into actions.
- Highly organized, proactive, and capable of managing multiple campaigns.
- Experience in CPG, eCommerce, or omnichannel retail.
- Strong attention to detail and a test‑and‑learn mindset.
- A proactive doer who thrives in dynamic environments.
- Passionate about storytelling and building consumer connections without compromising performance. What You’ll Get
- Full‑time position, Monday to Friday, 9 am to 5 pm (CST).
- Payment in USD or Local Currency according to candidate's preference. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qliqy