Digital Marketing Specialist (General Pacheco)

Logitech is the Sweet Spot for people who want their actions to have a positive integral impact while having the flexibility to do it in their own way.

Job Summary The Digital Marketing Specialist is responsible for developing, implementing and managing all activities in digital marketing, working with key partners. This includes planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. This role is part of the sales and marketing organization. We are a multi-country region across Latin America, covering both the North and South Cone. Our key markets include Argentina, Chile, Peru, Colombia, Costa Rica, and Guatemala.

Job Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence across relevant platforms.
- Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Collaborate with agencies and other vendor partners.

Requirements
- Proven working experience in digital marketing, preferably within the consumer electronics or retail industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audi Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q4l01