Regional Marketing Manager (Berazategui) (Argentina)

Regional Marketing Manager – ArgentinaResponsibilitiesCollaborate with Country Directors to shape and improve the regional commercial planTo oversee the growth and management of all marketing/branding efforts in the Latin America regionArchitect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibilityActively engage with the Marketing Team to solve business problems and provide strategic adviceInitiate and interpret market research and competitive analyses within the Latin America region, translating insights into groundbreaking campaign strategiesEnsure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standardsDiligently monitor and report on key performance indicators, extracting actionable insights and pinpointing avenues for enhancementPlay a key role in post-campaign evaluations and strategic recalibrationsOversee regional marketing spend, ensuring it is in line with our strategic objectivesAct as a key marketing bridge and advocate in regional forums, fostering strong cross-functional relationshipsDevelop and synchronize quarterly and annual campaign programs in coordination with the marketing planning department, ensuring consistency of the integral campaign narrativeRequirementsAt least 2 years in a similar roleProven experience in developing and executing comprehensive GTM strategies tailored to Argentina/Latin America marketsExpertise in creating and implementing effective SMM (Social Media Marketing) strategies to boost engagement and brand awarenessExperience in PR and influence marketing management – Proficiency in web and mobile app analytics, with the ability to interpret data and optimize campaigns based on insights
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