Senior Web Designer (Caseros)

About WillowWillow is a telehealth company focused on personalized, responsible cosmetic weight loss care.We combine medical expertise with a supportive, patient‐centered approach to help people feel more confident and comfortable in their bodies.Our goal is to make high‐quality care accessible, thoughtful, and designed to fit real lives.About the roleWe're looking for a Senior Web Designer to join our team and create high‐impact, performance‐driven digital experiences.In this role, you'll lead the design of fully responsive, conversion‐focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand‐led executions.You'll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences.You'll collaborate closely with cross‐functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.ResponsibilitiesMarketing & Visual DesignDesigning high‐converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.UX, Research & StrategyConducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.UI Design & PrototypingCreating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.Usability, Accessibility & InclusivityPlanning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.Design Systems & DocumentationBuilding and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.Collaboration & OwnershipWorking closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end‐to‐end.They are also expected to stay current on design and web trends to keep output quality high.Requirements5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high‐growth startup environmentsDemonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomesHands‐on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post‐purchase experiencesExperience running or designing for A/B tests and experimentation programsA strong portfolio showcasing shipped marketing websites, landing pages, and digital campaignsExpert‐level Figma (components, auto‐layout, variables, prototyping, design system management)Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and compositionDeep understanding of responsive/adaptive design and mobile‐first principlesWorking knowledge of HTML/CSS fundamentalsFamiliarity with WCAG accessibility standards and inclusive design practicesExperience building and maintaining scalable design systemsStrong written and verbal communication, with the ability to articulate design rationale to non‐designers (marketers, execs, engineers)Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intentSelf‐directed and proactive — able to take an ambiguous brief and drive it to a shipped outcomeCommercially minded — understands that design in this role serves business outcomes, not just aestheticsDetail‐oriented, with high standards for craft and polishComfortable working in a fast‐paced environment where priorities shift and timelines compressCollaborative, low‐ego, and able to disagree constructivelyNice to HaveExperience in health, wellness, telehealth, or regulated industries (familiarity with compliance‐aware design)Hands‐on Webflow experienceMotion design skills (Lottie, After Effects, or Figma's prototyping for micro‐interactions)Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scaleFamiliarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel dataUnderstanding of SEO principles as they relate to page design and structureExperience partnering with copywriters on messaging‐driven landing pagesPrevious agency background combined with in‐house experienceWhat's in it for you?As full‐time member of our team, you'll enjoy:Adaptable hoursWork wherever you chooseFun and casual work environmentEmployee engagement activities and virtual gatheringsWe are a diverse, global team!#J-*****-Ljbffr Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q57it