SEO Lead (Burzaco)

Overview ???? Role Overview

Otte Polo Group is looking for a high-performance SEO Lead who doesn't just \"optimize pages\" — but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies, understands what drives ROI, and can now lead a small team of SEO specialists while staying hands-on when needed.

What You’ll Do We want someone who can:
- Diagnose why traffic or rankings are not converting
- Identify what's broken
- Build a strategy to fix it
- Execute or direct execution
- Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

What Success Looks Like
- Organic traffic becomes a measurable acquisition channel
- Rankings improve for high-intent keywords
- WordPress pages are technically optimized and conversion-aligned
- SEO becomes a predictable lead generator
- We confidently increase investment because we see ROI

Key Responsibilities Strategy & Leadership
- Own the organic growth roadmap across all brands within Otte Polo Group
- Lead and mentor SEO specialists, content writers, and technical support
- Identify gaps in performance and build corrective action plans
- Set KPIs tied to traffic, conversions, and revenue

Hands-On Execution
- Conduct technical SEO audits (site health, indexing, schema, performance)
- Review and optimize WordPress pages (on-page, structure, UX alignment)
- Improve internal linking architecture
- Optimize high-intent service pages for conversions
- Implement structured data and schema markup
- Oversee backlink strategy and authority building

Performance & ROI Focus
- Track rankings, traffic, conversion rates, and lead quality
- Identify when something is not working and pivot quickly
- Align SEO with paid media and partnerships for maximum impact
- Present performance reports tied to revenue impact

Requirements
- 3+ years executing SEO in a growth-focused environment
- Postúlate en Kit Empleo: kitempleo.com.ar/empleo/qc9ca